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The Critic was a weekly society paper bringing “news, society, drama, and history” to Richmond from September 1887 to December 1890. The paper entertained its readers with articles and jokes, household advice, etiquette, and a gossip column called “Society Chat”, while serving as a vehicle for advertisements directed toward women. Columns such as “The Stage”, a theatrical review, and a weekly column dedicated to ladies’ fashion, as well as advertisements for bicycles and sewing machines, and features about bathing and other leisure activities at the seashore, provide a window to the culture of Richmond society during the Gilded Age.
In March of 1890, proprietor and editor William Cabell Trueman transformed the paper into a weekly periodical offering more satire, fiction, and artwork with the intent to appeal to the whole family while still publishing a popular genealogy column and the familiar society, fashion, and household content. Under Trueman, The Critic aspired to rival Life magazine, promising to be a “startling innovation not only in Richmond, not only in Virginia, but in the South!”
While preparing the title history for The Critic, I was amused by similarities in social networking sites of today, such as Facebook, Twitter, and Pinterest, to the paper. At one point, as I scrolled through the reel of microfilm, I exclaimed to no one in particular, “It’s the printernet!” Thank goodness nobody heard me.
A stroll through your typical Facebook news feed of 1888 might go something like this:
Your friend William Cabell Trueman has shared an article, “Animals that Laugh”.
As you may already know, even as far back as the 1870s humans were obsessed with ridiculous photos of cats. Maybe The Critic didn’t invent LOLcats, but it certainly supplied a demand. Right now … read more »