Tag Archives: Richmond

More Early 1930′s Cigarette Advertising: Action & Vitality

This is the second part of a series looking at tobacco advertising in the student newspaper, The Richmond Collegian, published at the University of Richmond.

View Part 1 – The Early Years

The three major brands: Lucky Strike, Chesterfield, and Camel continued their all out weekly propaganda campaigns to win the minds and dollars of young people. Looking at these advertisements, one almost forgets that they appear during the early years of the Great Depression. With cigarettes costing only 14 to 20 cents per pack, they represented an affordable luxury. While the ads depict attractive men and women who enjoy a mild, flavorful cigarette there is almost no reference to deteriorating economic conditions. Here is a rare advertisement that does make a reference to the decline in stock prices.

From Early Years of Cigarette Advertising in the 1930s

Lucky Strike Means Adventure

The advertising campaign for Winter 1932 used the slogan “Nature in the raw is seldom Mild” and featured historic battles, lions, tigers, and snakes. Mildness is what all the manufacturers promised, but never at the expense of flavor. Several of the ads feature a quote from Ralph Waldo Emerson about the world beating a path to your door when you do something well.

From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s
From Early Years of Cigarette Advertising in the 1930s

Chesterfield is Calling All Women

Although Lucky Strike was first major tobacco company … read more »

Leave a comment

Cigarette Advertising in the 1930′s – Early Years

The Richmond Collegian, the student newspaper from the University of Richmond, provides a unique opportunity to look at state of the art advertising from the major tobacco companies of the period. The advertising was likely influenced by the groundbreaking work of Edward Bernays who published Propaganda in 1928. Here’s an excellent BBC documentary called The Century of the Self which looks at the significant influence Bernays exerted in the fields of advertising and public relations.

The Collegian is unique in my experience for it’s large, half page and 3/4 page size, tobacco advertisements. No other businesses took out so many advertisements nor on such a grand scale. As I was taking photos for this blog, I realized this should be a series of blog posts to do justice to the subject. I was surprised to realize that the advertisements were elaborate campaigns, series of related ads that followed a theme. It is easy to imagine a Madison Avenue advertising agency pitching these campaigns to tobacco company marketers and management.

From Early Years of Cigarette Advertising in the 1930s

From Richmond Collegian, Dec. 2, 1921. This early tobacco ad is typical of early twentieth century advertisements. There are no deep psychological appeals. The message is simply, we have a good cigarette, you should buy it. The advertisement also included the retail price which later ads did not include

Part 1 : Cellophane and Celebrities

The cellophane wrapper to help keep cigarettes fresh was introduced in the early 1930s. Both Camel and Lucky Strike boasted of their new cellophane wrappers, both companies referred to the wrapper as a “humidor pack.”

From Early Years of Cigarette Advertising in the 1930s

Lucky Strike lead the effort to popularize smoking among women, mostly famously by the “Torches of Freedom” campaign carried … read more »

Leave a comment

A Look Back at the Richmond Downtown Expressway

Front page of the Progressive Richmonder from June 1950, a pro-Downtown Expressway specialty newspaper.

Front page of the Progressive Richmonder from June 1950, a pro-Downtown Expressway specialty newspaper.

In our collection we have an unusual one-off edition of The Progressive Richmonder from June, 1950 that was circulated to promote support for the construction of a downtown expressway. The paper was produced by a group identified as the Forward Richmond Highway Committee.

The object of the paper was to convince readers to support a referendum to be held at a Special Election on Tuesday June 13, 1950. The referendum did not propose a specific route for an expressway but was used as a gauge of the public’s support for the idea. The project’s total estimated cost was $29 million. Richmond’s contribution would be about $8 million dollars, with the Commonwealth contributing another $8 million and the Federal Government contributing $13 million.

The reasons given to support the expressway included that it would relieve existing traffic congestion, increase safety, faster travel for Richmonders, economic development (though the phrase did not yet exist, a proponent explained, “Everyone, motorists and all, stands to benefit financially in the long-range expressway planning.”), and scenery, “Landscaping that accompanies the construction of expressways and the building of parkways will add to the city’s beauty.”

Another argument used was that other cities had expressways in their downtown areas. An article cited examples in Detroit, Michigan, Sacramento, California, Houston and Dallas, Texas, and Hartford, Connecticut. It also stated a number of other localities were presently in the process of building expressways, the cities included Boston, Atlanta, Pittsburgh, Philadelphia, and Los Angeles.

Alternative solutions and complaints by the opposition are briefly mentioned and dismissed. “We are told that the expressway would be an unsightly ditch. But the engineers say that it will be a handsome roadway, mostly at natural ground level, but if below ground … read more »

1 Comment

What a Long, Oderus Trip It’s Been: Four Decades of GWAR in Richmond’s Weekly and Alternative Press

In Memory of Dave Brockie (1963 – 2014)

Perhaps the earliest newspaper photo of Oderus Urungus (A.K.A Dave Brockie) of GWAR?  From VCU’s student newspaper The Commonwealth Times, 4 November 1986.

Halloween 3Announcement for GWAR’s “Phallus in Wonderland” a “Completely unique mini-musical movie.” From Throttle, Jan/Feb 1992.

Announcement for GWAR's "Phallus in Wonderland" a "Completely unique mini-musical movie." From Throttle, Jan/Feb 1992.

List of Richmond’s best local bands chosen by The Richmond Music Journal, 1993.

Excerpt from the article “We Tried Everything There is to do in Richmond in 24 Hours” written by John Sarvay. At 4:30, a visit to the Slave Pit. From Caffeine, August 1993.

Column “Ramblings” announces GWAR’s upcoming tour. From Throttle, April/May 1994.

RAWG (GWAR without costumes) playing at Twisters. From The Richmond Music Journal, February 1999.

Excerpt and photo from “Time and Money: GWAR’s Biggest Enemies,” RVA Magazine, vol. 4, issue 2, 2008.

Excerpt from the piece “Spawned and Spurned” by Landis Wine. From RVA Magazine vol. 5, issue 4, 2009.

 GWAR’s Oderus Urungus (A.K.A. Dave Brockie) on the cover of Style, 28 March 2012.

The Original Scumdogs. From Style 28 March 2012.

 … read more »

Leave a comment

St. Patrick’s Day in Newspapers

St. Patrick’s Day News from the March 17, 1911 issue of the Times Dispatch. . .All images are from Chronicling America.

Headlines from the March 17, 1911 issue of the Times Dispatch. A prominent article on Ireland's home rule appears in the right column.

The Mar. 17 article detailed the continuing struggle for home rule of Ireland.

 

St. Patrick’s Day news from other newspapers around the state. . .

Leave a comment

Virginia’s “last” duel

Hocking Sentinel, Logan, Ohio, 10-14-1897

Dueling, a trend that emerged in the middle ages as a way to settle disputes among European nobility, persisted among members of the American press, particularly in the South, long after the practice came to be regarded as barbaric to most Americans.  The rules for dueling were laid out in 1777, in an Irish document called the “Code Duello”. In 1838, South Carolina Governor John Lyde Wilson wrote  The Southern Code of Honor, which was very similar to the Irish code although Wilson claimed not to have seen a copy until after writing his own code. In the North, dueling was already out of fashion around the time of Alexander Hamilton and Aaron Burr’s famous meeting in 1804.  This was not the case in the South, where the practice would not see a decline in popularity until the Civil War. To refuse a duel in the South meant suffering a “posting”, a public notice accusing the refuser of cowardice and other shaming offenses.

Joke from the Staunton Spectator, 1-17-1860. It is hard to imagine that dueling could have been so commonplace as to be the source of light humor such as this. Actually, this joke is quite similar to the result of the duel between Henry Clay and John Randolph in 1826.

19th century newspapers were often aligned with a particular political party, sometimes naming themselves for the party such as the Richmond Whig, the paper edited by William Elam which found itself the target of editorial attacks lobbed by Richard Beirne. Beirne, stalwart Funder and vitriolic editor of the State, was embarrassed by a dueling blunder and determined to prove his courage on the “field of honor”.  He aimed an editorial loaded with a racial epithet and charges of corruption … read more »

1 Comment

The Critic, Facebook for the 1880s

MastheadThe Critic was a weekly society paper bringing “news, society, drama, and history” to Richmond from September 1887 to December 1890. The paper entertained its readers with articles and jokes, household advice, etiquette, and a gossip column called “Society Chat”, while serving as a vehicle for advertisements directed toward women.  Columns such as “The Stage”, a theatrical review, and a weekly column dedicated to ladies’ fashion, as well as advertisements for bicycles and sewing machines, and features about bathing and other leisure activities at the seashore, provide a window to the culture of Richmond society during the Gilded Age.

In March of 1890, proprietor and editor William Cabell Trueman transformed the paper into a weekly periodical offering more satire, fiction, and artwork with the intent to appeal to the whole family while still publishing a popular genealogy column and the familiar society, fashion, and household content. Under Trueman, The Critic aspired to rival Life magazine, promising to be a “startling innovation not only in Richmond, not only in Virginia, but in the South!”

While preparing the title history for The Critic, I was amused by similarities in social networking sites of today, such as Facebook, Twitter, and Pinterest, to the paper.  At one point, as I scrolled through the reel of microfilm, I exclaimed to no one in particular, “It’s the printernet!” Thank goodness nobody heard me.

A stroll through your typical Facebook news feed of 1888 might go something like this:

Your friend William Cabell Trueman has shared an article, “Animals that Laugh”.

"Animals that laugh" The Critic, January 16, 1888

As you may already know, even as far back as the 1870s humans were obsessed with ridiculous photos of cats. Maybe The Critic didn’t invent LOLcats, but it certainly supplied a demand. Right now … read more »

2 Comments

Newly Established Union Newspaper in Richmond on the Assassination of Lincoln

The Library of Virginia does have the Saturday, April 15, 1865 issue of The Richmond Whig, but the paper made no mention of the assassination attempt from the previous night. In the April 15 issue, the first item on page one is an account of a speech given by President Lincoln on April 11 from a window at the White House on the subject of Reconstruction. Here is one interesting bit from the President’s speech, “The colored man, too, in seeing all united for him, is inspired with vigilance, energy and daring to the same end. Granting that he desires the elective franchise, will he not attain it sooner by saving the already advanced steps toward it than by running backward over them? Concede that the new government of Louisiana is only to what it should be as the egg is to to the fowl, we shall sooner have the fowl by hatching the egg than by smashing it. [Laughter.]”

Richmond has a long history of Whig newspapers, but similarly to The Richmond Times mentioned in the previous post, this edition of The Richmond Whig was a new newspaper, starting up in the days following the conclusion of the war.

Lester J. Cappon wrote about The Richmond Whig in his book Virginia Newspapers 1821-1935: “Publication suspended M[arch] 31, 1865, because of war conditions and ‘resumed this afternoon Ap[ril] 4–new ser., v.1, no. 1] with the consent of the military authorities. The editor, and all who heretofore controlled its columns, have taken their departure. The proprietor [William Ira Smith, April 4 - June 22, 1865] . . . has had a conference with Gen. Shepley, the Military Governor. . . . The Whig will therefore be issued hereafter as a Union paper,’ (cf. issue of Ap 4) the first … read more »

1 Comment

Eye Witness Account of Lincoln’s Assassination and Funeral Preparations

From the Richmond Times dated April 21, 1865, Volume 1, Number 1.

The first edition of this newly established newspaper was published a full week after the assassination of President Lincoln. It is the predecessor of Richmond’s only remaining daily newspaper, The Richmond Times-Dispatch. Page one of the newspaper has a thorough account of the evacuation of Richmond which began on the morning of April 3, 1865.

Image of masthead from April 21, 1865 issue of The Richmond Times.

From Page 2:

THE GREAT TRAGEDY!
Paticulars of the Assassination!
The President’s Death-Bed Scene!
FUNERAL CEREMONIES!

Statement of an Eye-Witness.

Mr. James P. Ferguson, who was present at the theatre on the night of the assassination, makes the following statement:

When the second scene of the third act of the play was reached, Mr. Ferguson saw (and recognized) John Wilkes Booth making his way along the dress circle to the President’s box. Mr. Ferguson and Booth had met in the afternoon and conversed, and were well acquainted with each other, so that the former immediately recognized him. Booth stopping two steps from the door, took off his hat, and holding it in his left hand, leaned against the wall behind him. In this attitude he remained for half a minute; then he stepped down one step, put his hands on the door of the little corridor leading to the box, bent his knee against it, the door opened, Booth entered, and was for the time hidden from Mr. Ferguson’s sight.

The shot was the next Mr. F. remembers. He saw the smoke, then perceived Booth standing upright, with both hands raised, but at the moment saw no weapon or anything else in either. Booth then sprang to the front of the box, laid his left hand on the railing in front, was checked an instant evidently by his coat or pants being … read more »

Leave a comment

Newspaper Accounts on the Death of Lincoln

With the renewed interest in President Abraham Lincoln due to Steven Spielberg’s latest movie, I thought it would be interesting to take a look at newspaper coverage of the assassination and the ensuing manhunt. In the spirit of full disclosure, much of Lincoln was filmed in Richmond, Virginia and I was an extra in the film, playing a Radical Republican. See photo below.

Photo of Silver Persinger in costume as a 19th Century Congressman.

I played Republican #17 in Spielberg's "Lincoln."

To my surprise, our collection has very few Virginia newspapers from the period just after the war. Many newspapers we have from that time seemed to have stopped publishing in March 1865 as a result of worsening conditions in wartime Virginia. It is helpful to know a few dates concerning the end of the war: Lee surrendered to Grant at Appomattox on April 9, 1865; Lincoln was assassinated on Friday evening of April 14, 1865 and died the following day at 7:22 AM.

I was able to find several papers from the days following the assassination that have interesting information I have never come across before. I thought it would be beneficial to simply transcribe some of these accounts to satisfy public curiosity.

Over the next several days, we will feature extracts of articles from the newspapers published shortly after Lincoln’s assassination.

Masthead of The Alexandria Gazette

From The Alexandria Gazette, April 21, 1865

On page 1, appeared the following:

OFFICIAL
WAR DEPARTMENT, WASHINGTON CITY, April 20, 1865,

One Hundred Thousand Dollars Reward.
The murderer of our late beloved President, Abraham Lincoln, is still at large !!!
FIFTY THOUSAND DOLLARS REWARD will be paid by the Department for his apprehension, in addition to any reward offered by Municipal authorities or State Executives.
TWENTY-FIVE THOUSAND DOLLARS REWARD will be paid for the apprehension of G. A. ATZEROT, sometimes called “Port Tobacco,” one of Booth’s accomplices!
TWENTY-FIVE … read more »

Leave a comment