Tag Archives: Virginia

Cigarette Advertising in the 1930′s – Early Years

The Richmond Collegian, the student newspaper from the University of Richmond, provides a unique opportunity to look at state of the art advertising from the major tobacco companies of the period. The advertising was likely influenced by the groundbreaking work of Edward Bernays who published Propaganda in 1928. Here’s an excellent BBC documentary called The Century of the Self which looks at the significant influence Bernays exerted in the fields of advertising and public relations.

The Collegian is unique in my experience for it’s large, half page and 3/4 page size, tobacco advertisements. No other businesses took out so many advertisements nor on such a grand scale. As I was taking photos for this blog, I realized this should be a series of blog posts to do justice to the subject. I was surprised to realize that the advertisements were elaborate campaigns, series of related ads that followed a theme. It is easy to imagine a Madison Avenue advertising agency pitching these campaigns to tobacco company marketers and management.

From Early Years of Cigarette Advertising in the 1930s

From Richmond Collegian, Dec. 2, 1921. This early tobacco ad is typical of early twentieth century advertisements. There are no deep psychological appeals. The message is simply, we have a good cigarette, you should buy it. The advertisement also included the retail price which later ads did not include

Part 1 : Cellophane and Celebrities

The cellophane wrapper to help keep cigarettes fresh was introduced in the early 1930s. Both Camel and Lucky Strike boasted of their new cellophane wrappers, both companies referred to the wrapper as a “humidor pack.”

From Early Years of Cigarette Advertising in the 1930s

Lucky Strike lead the effort to popularize smoking among women, mostly famously by the “Torches of Freedom” campaign carried … read more »

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The Mythification of Abraham Lincoln

A common feature in old newspapers was the short article. The sort of thing that was likely passed around from newspaper to newspaper in order to fill their columns — often unattributed, undocumented, and possibly not even true but this is the stuff of legends. A common subject of these short articles was the humor of Abraham Lincoln. The articles were usually singular stories of an incident and Lincoln’s response to the situation. Here is a collection of such articles to entertain and enlighten you to the character and humor of our 16th President.

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A Look Back at the Richmond Downtown Expressway

Front page of the Progressive Richmonder from June 1950, a pro-Downtown Expressway specialty newspaper.

Front page of the Progressive Richmonder from June 1950, a pro-Downtown Expressway specialty newspaper.

In our collection we have an unusual one-off edition of The Progressive Richmonder from June, 1950 that was circulated to promote support for the construction of a downtown expressway. The paper was produced by a group identified as the Forward Richmond Highway Committee.

The object of the paper was to convince readers to support a referendum to be held at a Special Election on Tuesday June 13, 1950. The referendum did not propose a specific route for an expressway but was used as a gauge of the public’s support for the idea. The project’s total estimated cost was $29 million. Richmond’s contribution would be about $8 million dollars, with the Commonwealth contributing another $8 million and the Federal Government contributing $13 million.

The reasons given to support the expressway included that it would relieve existing traffic congestion, increase safety, faster travel for Richmonders, economic development (though the phrase did not yet exist, a proponent explained, “Everyone, motorists and all, stands to benefit financially in the long-range expressway planning.”), and scenery, “Landscaping that accompanies the construction of expressways and the building of parkways will add to the city’s beauty.”

Another argument used was that other cities had expressways in their downtown areas. An article cited examples in Detroit, Michigan, Sacramento, California, Houston and Dallas, Texas, and Hartford, Connecticut. It also stated a number of other localities were presently in the process of building expressways, the cities included Boston, Atlanta, Pittsburgh, Philadelphia, and Los Angeles.

Alternative solutions and complaints by the opposition are briefly mentioned and dismissed. “We are told that the expressway would be an unsightly ditch. But the engineers say that it will be a handsome roadway, mostly at natural ground level, but if below ground … read more »

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“Your Attention Residents, Now Arriving at Gates H and C, Dulles International Airport.” The Herndon-Chantilly Times (1958-1962).

I didn’t anticipate opening today’s “Fit To Print” blog entry in quite this manner but I stumbled on it mainly by chance and, for someone with an already strong fondness for maps, the opportunity proved irresistible.  Below, the center two pages of the November 9, 1944 issue of the Herndon News-Observer:

Fairfax Map“Poor Fairfax County, it didn’t know what was coming”, remarked a colleague.  I imagined Til Hazel (if unfamiliar, google away) replying, “Poor?”   In 1950 the county knew a major airport in its borders was a real possibility; Congress had green lighted appropriation.  By 1955, it was determined that Burke (just east of the city of Fairfax on the map) would not be the site.  Organized resistance prevailed.  For planners now, the priorities were less resistance, a warmer welcome, and much more space-an important consideration for an airport with jets foremost in mind.  The decision was made to move west, to Loudoun County, leaving a trailing foot in Fairfax.  Here’s the Loudoun Times-Mirror, January 16, 1958.

LTM Jan 16 1958Then after the jump, this map:

Map2This was without question an economic life-changer and, for the local press, a huge story with multiple angles and it was forming directly in the front yard of the Leesburg based Times-Mirror.  But for Herndon (a historic town, incorporated in 1879) and Chantilly  (an intersection) it was on their front porch pressing against the door and promising a revenue wind velocity not previously reckoned.  The News-Observer was long gone, having departed later in the 1940’s.  An opportunity beckoned to establish a presence in boomtown, west Fairfax County.  The first issue of the Herndon-Chantilly Times (like the Times-Mirror, a weekly) appears on May 15 with the masthead describing it as an “edition of the Loudoun Times-Mirror”. By this issue the following July it reads … read more »

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What a Long, Oderus Trip It’s Been: Four Decades of GWAR in Richmond’s Weekly and Alternative Press

In Memory of Dave Brockie (1963 – 2014)

Perhaps the earliest newspaper photo of Oderus Urungus (A.K.A Dave Brockie) of GWAR?  From VCU’s student newspaper The Commonwealth Times, 4 November 1986.

Halloween 3Announcement for GWAR’s “Phallus in Wonderland” a “Completely unique mini-musical movie.” From Throttle, Jan/Feb 1992.

Announcement for GWAR's "Phallus in Wonderland" a "Completely unique mini-musical movie." From Throttle, Jan/Feb 1992.

List of Richmond’s best local bands chosen by The Richmond Music Journal, 1993.

Excerpt from the article “We Tried Everything There is to do in Richmond in 24 Hours” written by John Sarvay. At 4:30, a visit to the Slave Pit. From Caffeine, August 1993.

Column “Ramblings” announces GWAR’s upcoming tour. From Throttle, April/May 1994.

RAWG (GWAR without costumes) playing at Twisters. From The Richmond Music Journal, February 1999.

Excerpt and photo from “Time and Money: GWAR’s Biggest Enemies,” RVA Magazine, vol. 4, issue 2, 2008.

Excerpt from the piece “Spawned and Spurned” by Landis Wine. From RVA Magazine vol. 5, issue 4, 2009.

 GWAR’s Oderus Urungus (A.K.A. Dave Brockie) on the cover of Style, 28 March 2012.

The Original Scumdogs. From Style 28 March 2012.

 … read more »

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Soybeans and Beauty Queens: Newspaper Coverage of the Queens of the Crop

Apple Queen 1 Sept 1982

The Virginia Farm Bureau News, September 1982

The Virginia Farm Bureau News has been the go-to publication for farming news since it first appeared in 1941. With articles like “Should Grades be ‘Beefed’ Up” and “Choose Tobacco Varieties to Suit Soil and Climate” anything and everything related to agriculture has been printed on its pages. With its focus on agricultural news, it’s no wonder that the Virginia Farm Bureau News has, over the years, reported on annual festivals which celebrate the regional crops of Virginia, from peanuts and soybeans to apples and tobacco. These festivals have become important cultural events, not only for the excitement they generate, but also in shaping a town’s identity and creating a sense of local pride.

An important feature of local festivals, which often include food, music, dancing, a parade, and other general merriment, has been the crowning of a queen to represent the town’s respective main crop or agricultural product. “Be it pecans, asparagus or watermelons,” as the NPR story “All Hail the Asparagus Queen! How Ag Pageants Lure New Contestants,” recently explained, “many farming communities have also had a tradition of granting their prized commodity crops their very own monarchs.”  The Queen Arachis Hypogea (a.k.a Queen Peanut) once garnered as much attention as the illustrious queen of state, Miss Virginia. Here are a few queens of the crops the Farm Bureau News has celebrated over the decades:

Miss VFBF Jan 1976

Virginia Farm Bureau News, January 1976

Not only has the Farm Bureau News provided faithful coverage of festival beauties, but the Farm Bureau organization has also chosen its own representative annually since the 1950s.  The conditions for competing for Miss VFBF (Virginia Farm Bureau Federation) in 1970 were that the contestant “must be a daughter of a producer member of the Farm Bureau. She must be read more »

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John Mitchell, Jr. Strong Men & Women Panel Discussion at LVA

Come on down to the Library of Virginia tomorrow night for what promises to be a fascinating discussion of the life and legacy of John Mitchell, Jr. For details, read the description below, taken from the Library’s calendar of events:

STRONG MEN & WOMEN PANEL DISCUSSION John Mitchell: Life and Legacy of Richmond’s “Race Man”
Planet's ForceWednesday, February 19, 2014
Time: 7:00 PM–8:30 PM
Place: Lecture Hall,  Free

Early in the 20th century, the term “race man” described a public figure who promoted the interests of African Americans on every front. John Mitchell published the Richmond Planet from 1884 to 1929 and made it one of the most influential black newspapers of its time. Greg McQuade of Richmond news station WTVR moderates a conversation on this important figure with historian Roice Luke, biographer Ann Field Alexander, and journalist Brenda Andrews.

 

A reception follows the program and rarely seen editions of the Planet will be on display.

This program, part of the Strong Men & Women in Virginia History project, is free and open to the public. It is underwritten by a generous gift from Dominion.… read more »

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Chronicling America: The Key to Roller Skate Research

Marriage Iowa State Bystander 21 April 1905The February 4 Out of the Box blog, Fancy Skating, focused on John J. Christian Jr., champion “fancy skater of Virginia.” The first clues about Christian’s life came with the discovery of a broadside (to see the broadside, visit the Out of the Box blog) found in a Rockingham County chancery case. The broadside announced that Christian would give a roller skating exhibition at Mozart Hall on 5 May 1888.

Not long after the Out of the Box blog was published, alert reader Hank Trent notified the Archives of some newspaper articles he discovered in the Library of Congress’s Chronicling America database which provided additional information about the obscure – now a little less obscure – John J. Christian. One article Mr. Trent found, from the 21 April 1905 issue of the Iowa State Bystander, detailed Christian’s marriage to Julia C. Wilkes of Boston, Massachusetts. “The bride wore a beautiful gown of silk voile trimmed in crepe de chiene, with hat to match,” the Bystander recounted, “She carried a very pretty bouquet of Bride’s roses.”

The article not only gives more clues to Christian’s life, but also raises some interesting questions, such as what were the circumstances that brought Christian to marry a woman from Massachusetts in Iowa, so far from their home states? Another article Mr. Trent found from the 8 March 1890 Richmond Planet revealed that Christian was from Staunton and, because he was a “Jr.,” was most likely the son of John J. Christian, Staunton confectioner and bartender.

This unfolding of information once again proves the astonishing value of using digital materials for NewspaperStackhistorical research, especially when those resources are cross referenced. The discovery of the broadside, a researcher’s curiosity and the accessibility to digital resources shed the first rays of light on the, … read more »

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A VNP Rescue Report: New On Microfilm

In the last month the Project has transitioned a number of newspapers, granting an allowance of alliteration, from danger and decay to safety and stability.

As, for example, the following:

Strasburg News Feb. 1, 1926Front Royal Record May 3, 1927

Maybe our most challenging, and time consuming, restoration task in the Project’s history and so quite satisfying  to at last advance into film this very large, three pallet sized early 20th century archive kindly loaned to us by the Northern Virginia Daily (“The Best Small Daily Newspaper in Virginia!”, http://www.nvdaily.com/).  Owner and publisher E. E. Keister consolidated his quartet of newspapers (see Fit To Print August, 2012) to create the NVD (the local shorthand) in September of 1932 and, as is evident above, possessed a tight, seven columned and copy rich, illustration free sense of design.  Here’s a contrast between the Woodstock Times and the Edinburg Sentinel before Keister purchased it and folded the smaller town’s paper into the Times four miles north.

Woodstock Times March 8, 1927ESaVA May 11, 1916

Edinburg lost its paper decades ago but it will, at least, be the claimant of this microfilm collection headed for storage soon within the Shenandoah County Library (http://shenandoah.co.lib.va.us/) as well as, of course, here at the Library of Virginia.

Tidewater Review May 2, 1929Tidewater Review July 25, 1929

Prolonging the repair time of the Valley papers was the continuing arrival of additional papers in need of microfilm preservation forcing an additional press on the time of our restorer Silver Persinger and his two assistants Silver Persinger and Silver Persinger who, what makes you ask?, is not at all overburdened.  The completed filming of the Review and its predecessor, The West Point News, marks the last of a trio of loans by the present day Tidewater Review (http://www.tidewaterreview.com/) that addressed significant gaps in the Project’s microfilm holding.  The previously uncataloged Chickahominy Sun profiled last May in Fit To Print was … read more »

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Happy Birthday John Mitchell, Jr.

John Mitchell, Jr., fighting editor of the Richmond Planet, was born 150 years ago today.

Mitchell2

Celebrate Mitchell’s birthday by checking out digitized copies of the Richmond Planet on Virginia Chronicle and Chronicling America.

Front Pageread more »

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