Tag Archives: advertising

- Paint Your Wagon


The Matchless No. 35, Hughes Buggy Company catalog, Frederick County (Va.) Chancery Cause Columbia Wagon Co. vs. John G. Crisman & Co., etc., 1903-058, Local Government Records Collection, Library of Virginia.

A chancery case from Frederick County looked like any other business dispute except for a unique item presented as an exhibit. Columbia Wagon Company vs. John G. Crisman & Company, etc., 1903-058, involved the bankruptcy of the Crisman Company and the efforts of its creditors to collect on the debts owed them. One of the many parties involved in the case submitted an exhibit of their showroom catalog of wagons and carriages. The Hughes Buggy Company’s catalog reads like a modern day sale brochure by any major auto company selling a Ford Fusion or Honda Civic. The wagons listed in the Hughes Buggy catalog have their own unique names and descriptions for their particular style. “The Physicians’ Phaeton” was a canopy covered carriage with large wheels having “1 inch tread” supporting its carriage described as ideally suited for the traveling doctor making house calls. The catalog offered customized color options with purchase of this new buggy.

Another style called “The Matchless No. 35” implies the manufacturing quality and customer appeal was second to none:

“This wagon is without a doubt the most popular vehicle built in the United States today.  Every single item of material and workmanship is positively the very best that can be procured.  Every known improvement is substituted in this carriage without additional cost.

The price includes Fnenuatic Tires, Wire Wheels,

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- A Few of Our Favorite Things: Letterhead in the Archive Part 3



Colt's Patent Fire Arms Manufacturing Co. letterhead found in Cumberland County Military and Pension Records, Civil War Issues, Barcode number 1156174.

As promised in a previous post, here’s another look at the plethora of letterheads and stationery found in our archives.  The original text by Vince Brooks is included here for context.

Commercial stationery can offer a fascinating snapshot of a place or time. Scholars of this subject point out that the rich illustrations and elaborate printing of commercial letterheads, billheads, and envelopes correspond with the dramatic rise in industrialization in America. According to one expert, the period 1860 to 1920 represents the heyday of commercial stationery, when Americans could see their growing nation reflected in the artwork on their bills and correspondence. As commercial artists influenced the job printing profession, the illustrations became more detailed and creative.

Robert Biggert, an authority on commercial stationery, wrote an extensive study of letterhead design for the Ephemera Society of America entitled “Architectural Vignettes on Commercial Stationery” and donated his personal collection of stationery, now known as the Biggert Collection, to the Avery Architectural and Fine Arts Library at Columbia University.

The primary role of these illustrations at the time of their use was publicity. The images showed bustling factories, busy street corners, and sturdy bank buildings–all portraying ideas of solidity, activity, and progress. Other types of symbolism can be found in commercial stationery, the most ubiquitous being “man’s best friend.” Dogs show up … read more »

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