As promised in a previous post, here’s another look at some of the plethora of letterheads and stationery found in our archives. The original text by Vince Brooks is included here for context.
Commercial stationery can offer a fascinating snapshot of a place or time. Scholars of this subject point out that the rich illustrations and elaborate printing of commercial letterheads, billheads, and envelopes correspond with the dramatic rise in industrialization in America. According to one expert, the period 1860 to 1920 represents the heyday of commercial stationery, when Americans could see their growing nation reflected in the artwork on their bills and correspondence. As commercial artists influenced the job printing profession, the illustrations became more detailed and creative.
Robert Biggert, an authority on commercial stationery, wrote an extensive study of letterhead design for the Ephemera Society of America entitled “Architectural Vignettes on Commercial Stationery” and donated his personal collection of stationery, now known as the Biggert Collection, to the Avery Architectural and Fine Arts Library at Columbia University.
The primary role of these illustrations at the time of their use was publicity. The images showed bustling factories, busy street corners, and sturdy bank buildings–all portraying ideas of solidity, activity, and progress. Other types of symbolism can be found in commercial stationery, the most ubiquitous being “man’s best friend.” Dogs … read more »
In November 1924, Governor E. Lee Trinkle traveled to Florida to attend the annual Governors’ Conference. The Governors’ Conference was held in Jacksonville, Florida, on 17-18 November 1924, after which Conference members traveled to other cities including Orlando, Tampa, St. Petersburg, West Palm Beach, Cocoa, and Miami. Governor Trinkle must have obtained this travel brochure while in Miami, and it was kept with his notes and travel expense records for the Governors’ Conference. The travel brochure has some beautiful brightly colored images of the wonders of Miami—from its beaches and polo matches, to swimming and golf. There is also a page with suggestions on how to get to Miami, advertising its accessibility by rail, boat, and auto. The travel brochure contains such beautiful imagery that we thought it would be fun to share this iconic 1920s artwork with you. To read more about travel brochures in the LVA’s collections, check out the latest edition of the Broadside or the recently posted digital collection.
-Renee Savits, State Records Archivist… read more »